Privacy policy
✅ PRIVACY POLICY
Riesen Pet Co. Ltd (trading as Chiltern Pet Products)
Last updated: [20.02.2026]
1. Who We Are
Riesen Pet Co. Ltd (Company Number: 12650631)
Trading as Chiltern Pet Products
Registered Office:
Belfry House, Bell Lane
Hertford, Hertfordshire
SG14 1BP
United Kingdom
Email: sales@chilternpetproducts.co.uk
We are the data controller responsible for your personal data.
2. How We Collect Your Personal Data
We collect personal data when you:
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Place an order (as a guest or account holder)
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Create an account
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Contact us with a query or complaint
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Leave a review
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Request stock notifications
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Interact with us via social media
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Browse our website (via cookies and tracking technologies)
3. What Personal Data We Collect
We may collect:
Identity & Contact Data
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Name
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Billing address
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Delivery address
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Email address
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Telephone number
Transaction Data
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Order history
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Payment confirmation details
Technical Data
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IP address
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Device and browser information
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Pages visited
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Time spent on site
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Referral source
Payment card details are processed securely by third-party payment providers. We do not store full card details.
4. Lawful Basis for Processing
Under UK GDPR, we rely on:
Contract
To process orders and deliver goods.
Legal Obligation
To comply with HMRC and other legal requirements.
Legitimate Interests
To improve our website, prevent fraud, and respond to customer enquiries, where your rights do not override ours.
Consent
For:
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Non-essential cookies (analytics and marketing)
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Marketing emails (if you choose to subscribe in future)
You may withdraw consent at any time.
5. Marketing Communications
We do not send regular marketing emails unless you actively subscribe.
If you choose to subscribe to marketing communications in future, you may unsubscribe at any time using the link provided in emails or by contacting us.
6. Cookies & Tracking Technologies
We use:
Strictly Necessary Cookies
Required for website functionality, including checkout and security.
Analytics Cookies (Google Analytics)
To analyse website traffic and improve performance.
Marketing Cookies (Meta Pixel)
To measure advertising effectiveness and display relevant ads.
Analytics and marketing cookies are only activated with your consent via our cookie banner.
You can change your cookie preferences at any time using the “Cookie Settings” link on our website.
For more information, see our Cookie Policy.
7. Sharing Your Personal Data
We share personal data only where necessary with:
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Payment providers
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Delivery companies
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Shopify (our ecommerce platform provider)
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Analytics and advertising providers (Google and Meta)
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Professional advisers where required
Shopify Platform Processing
Our store is hosted on Shopify Inc. Shopify provides the e-commerce platform that allows us to sell our products. Your data may be stored through Shopify’s data storage, databases and general Shopify applications.
Shopify processes personal data in accordance with its Privacy Policy:
https://www.shopify.com/legal/privacy
8. International Transfers
Some providers (such as Google, Meta and Shopify) may process personal data outside the UK.
Where this occurs, appropriate safeguards such as UK-approved Standard Contractual Clauses are in place.
9. Data Retention
We retain personal data only as long as necessary:
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Order records: 6 years (for tax and accounting purposes)
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Customer accounts: until closure or 6 years of inactivity
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Analytics data: up to 26 months
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Marketing data (if applicable in future): until you unsubscribe
After this period, data is securely deleted or anonymised.
10. Data Security
We implement appropriate security measures including:
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Secure hosting
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Encrypted payment processing
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Restricted access to personal data
However, no method of transmission over the internet is completely secure.
11. Your Rights
Under UK GDPR, you have the right to:
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Access your personal data
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Correct inaccurate data
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Request erasure
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Restrict processing
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Object to processing
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Data portability
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Withdraw consent
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Lodge a complaint with the ICO
To exercise your rights, contact:
📧 dataprotection@chilternpetproducts.co.uk
We will respond within one month.
12. Complaints
You may lodge a complaint with:
Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
https://ico.org.uk
13. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always appear on our website.
Data Protection Registration
Riesen Pet Co. Ltd is registered with the Information Commissioner’s Office (ICO) as a data controller in accordance with UK data protection legislation.
Registration number: ZB262997
